When Universal Pictures took their for step into 3-D animation with Chris Melandandri's DESPICABLE ME, they came to Empire Design for the pan-European marketing campaign.
Once again I was given the task of generating concepts for this campaign, across the whole range of media. I also managed a lot of the technical detail when it came to dealing with the animation studio with our requirements for print (there's quite a lot of difference in the two discipline's version of 'High-res'!).
Our Minion Takeover concepts really did help the Minion's takeover - in cinemas and outdoor all across Europe.
Once again I was given the task of generating concepts for this campaign, across the whole range of media. I also managed a lot of the technical detail when it came to dealing with the animation studio with our requirements for print (there's quite a lot of difference in the two discipline's version of 'High-res'!).
Our Minion Takeover concepts really did help the Minion's takeover - in cinemas and outdoor all across Europe.
